The ongoing digitisation and widespread adoption of online shopping are informing how businesses make best use of their offline channels. Imagine brick-and-mortar stores being able to gather the same insights about customer behaviour that retailers gain from online shopping. This type of actionable data can empower retailers to create the optimum c
CleverAnalytics and Kebooka UK hosted the meet up full of data preparation, location intelligence, retail insights and case studies from retail. The meet up was hold on 5th of July 2018 in lovely place in Twitter UK venue in central London. We believe that all introduced topics can resonated with you. Because of it, we share the full presentation,
If you’re a strategic development director responsible for expanding your business, you’re probably looking for a new location right now. The number one question you need to ask is: “Where’s the best place to locate?” Finding the right answer is dependent on having the best tools at your disposal. But with so many different variables to c
Not content with relying on traditional bricks-and-mortar stores, savvy business strategists know that combining their offline and online sales and marketing channels is essential if they’re to increase their customers and drive business growth. Combining both is what’s known as omnichannel.
CleverAnalytics feels proud to share some amazing news with our users. Our CleverAnalytics location Intelligence platform has just been reviewed by FinancesOnline, a popular B2B software review platform.
If you’re an expansion director responsible for optimising your branch network, it’s vital that you have the right tools to help you interpret your data. So why do you need to optimise your branch network in the first place? In a nutshell, so you don’t get left behind. Not only are customer perceptions of the usefulness of bricks-and-mortar b
Flyer distribution is a proven, cost-effective marketing strategy for attracting customers and increasing sales. But in these days of online ad placements and social media marketing, businesses tend to neglect flyering. It’s often viewed as an out-of-date concept or a less sophisticated method of drumming up business. But to assume that is a huge
Whether you’re a bricks-and-mortar retailer, an omnichannel business, or an e-store looking to open a physical outlet, identifying your catchment area is essential. So what is a catchment area?
When setting up delivery zones, food delivery businesses are faced with a lot of critical questions. What exact areas should we target? Where are our most valuable customers? What POIs should we be earmarking? How quickly can we get our fresh produce to the customer’s table? How can we keep our customers happy? Thankfully, there’s a tool that h
To break down the concept of line visualisation, let’s go back in time for a moment. You have a map. We’re talking an actual, coffee-stained, physical map here. You need to get from A to B. So what do you do? You guesstimate a whole load of variables in your head, plot the optimum route and draw a line. The exact same principle applies to a lin