It’s finally Spring time 🌷, which means it’s time to find the perfect spots to take your books, bike, or loved ones. Finding the perfect spot can sometimes be a challenge.
I need a dog-friendly place, which is quiet enough to read, and that isn't too crowded for a family-sized blanket. As you know, the more criteria you have, the more challenging it is to find a great fit for your needs. It's the same principle when finding the next great spot for your business! If you're thinking about opening up a new branch, looking for the next place to sell your product, or just want to analyze your current locations - well, we can help you with that. In the CleverAnalytics environment, we call this solution the Exposure Index.
CleverAnalytics' Exposure Index can help you find the perfect place where your business will get the exposure that it needs. Exposure Index is the perfect tool to help you decide where to expand your business. It's a combination of many different location-based factors that rates the desirability of a location. In other words, it helps you to understand the importance of any place based on parameters such as: the presence of important POIs (banks/ATMs, administration facilities, shopping centers, transportation hubs, schools, hospitals and healthcare providers), dining and leisure opportunities, traffic density, and even the movement of people. If this sounds overwhelming to you, don't worry! We keep the perfect list of location factors and afterwards you'll have an easy-to-read heat- and dot-map showing you the ideal places for you to expand. Afterwards, adjustments to the weight (i.e. importance) of each location parameters can be made to further narrow-down your ideal location.
Some of us are visual learners, so let us show you how all of this works in practice. Let's say that a big bank, which operates across the entire Czech Republic and is looking to add a new branch. It looks at a map of the Exposure Index across the Czech Republic and (unsurprisingly!) it seems that Prague is showing up as a hot spot. As you can see, CleverAnalytics can also display your existing branches, shown here as green and orange markers. Based on that, you can find the optimal location for your new branch.
Ok, so we've been able to confirm that Prague is the city that we want to open a new branch. We've checked the exposure, and we see that the city can support another branch. Now we do a more targeted search within Prague, looking for which parts of the city offer the highest Exposure Index. As we increase the granularity of the search, we find what looks to be an ideal location for a new branch. This spot looks promising...
... but maybe we can do better? Let's adjust some of the filters to make sure there isn't any better location.
And all of this can even be done inside the dashboard because the categories are now fully interactive!
To allow you some hands-on experience, we have created an Exposure Index Demo, just for you! The location is Prague. We've provided real POIs and data to calculate Exposure Index, but the markers representing shops are fictional. You can log in and check out the demo for free 👍
In the real estate world, they say that the three most important things are location, location, location.
It's finally Spring time 🌷, which means it's time to find the perfect spots to take your books, bike, or loved ones. Finding the perfect spot can sometimes be a challenge.
Dates 📆 are a crucial part of your projects and play a role on every dashboard. In sales, you might need to explore purchases that have been made during the first quarter of the year. That, or maybe display orders made by customers who have signed up after receiving a flyer.
Do you think there is a geographical pattern to modern-day human migration? Do you ever wonder about the most common destinations of airplane travel in Europe? Or maybe about what percentage of flights are international? Even analyzing the local commute of everyday citizens can produce interesting results.
It took almost three years of waiting before we could attend the second Datafest in Hradec Kralove, but now we can say it was definitely worth waiting. The event is organized by BizzTreat, a company specializing on advanced data processing and analytics, and attended by variety of business and data analysts, top- to mid- management of wide range of
The rapid development witnessed in the field of IT over recent years has transformed the way businesses employ geographic information systems to handle and calculate catchment areas. Hand in hand with this progression, there has been an increase in the amount and variety of relevant data available to businesses. Yet it’s not so long ago that thes
The ongoing digitisation and widespread adoption of online shopping are informing how businesses make best use of their offline channels. Imagine brick-and-mortar stores being able to gather the same insights about customer behaviour that retailers gain from online shopping. This type of actionable data can empower retailers to create the optimum c
CleverAnalytics and Kebooka UK hosted the meet up full of data preparation, location intelligence, retail insights and case studies from retail. The meet up was hold on 5th of July 2018 in lovely place in Twitter UK venue in central London. We believe that all introduced topics can resonated with you. Because of it, we share the full presentation,
If you’re a strategic development director responsible for expanding your business, you’re probably looking for a new location right now. The number one question you need to ask is: “Where’s the best place to locate?” Finding the right answer is dependent on having the best tools at your disposal. But with so many different variables to c
Not content with relying on traditional bricks-and-mortar stores, savvy business strategists know that combining their offline and online sales and marketing channels is essential if they’re to increase their customers and drive business growth. Combining both is what’s known as omnichannel.