The ongoing digitisation and widespread adoption of online shopping are informing how businesses make best use of their offline channels. Imagine brick-and-mortar stores being able to gather the same insights about customer behaviour that retailers gain from online shopping. This type of actionable data can empower retailers to create the optimum customer experience in their stores, while making a positive impact on revenue and boosting long-term growth strategy. The concept of delivering customers the right product in the right place has taken on a whole new dimension.
Collecting data about customers, including assessing behavior, has always been a part of the systematic analysis employed by businesses. Now the top players on the market are incorporating location intelligence into their strategic decision making to maximise in-store sales to complement their offline efforts. More and more stores are employing entrance and beam sensors, utilising purchase history and offering loyalty cards to enhance the customer experience.
Questions that have so far only been answered based on guesswork or simply going with a “gut feeling” can now be easily resolved thanks to location data. Finding a location for a new store, evaluating your branch network, identifying the purchasing potential of an area or being aware of competitor presence have all become much easier. And while location data is often employed to leverage the presence of retailers across the market as a whole, it is now also being used to improve the in-store customer experience.
Getting the customer into your store is the first success. But what’s even more important is the experience the customer has of your store. If you understand how customers interact with your store and the purchasing journey they go on, you can gain relevant insights which will help you to better organise your store layout and help you choose the right “mix” of products.
These are just some of the many insights that can be gained about in-store customer behavior via location intelligence. Factoring a smart location-based analytic solution into your decision making can be a game changer and crucial to your future success.
As a complement to your other business intelligence data, intuitive location intelligence software can open up new opportunities for growth. But data on its own is not enough. Knowing what to do with it is what counts. To really benefit from location analytics you need to first analyse and then act. The right location intelligence solution enables you to make use of a host of features, allowing you to define reports, work with logical data structures and visualise metrics using heat maps.
Right now this technology is being exploited by big business, but the trend has been set and even the smallest business are now coming on stream. Learn more here and see why you should be part of the ever-growing number of businesses availing of location intelligence.
In the real estate world, they say that the three most important things are location, location, location.
It's finally Spring time 🌷, which means it's time to find the perfect spots to take your books, bike, or loved ones. Finding the perfect spot can sometimes be a challenge.
Dates 📆 are a crucial part of your projects and play a role on every dashboard. In sales, you might need to explore purchases that have been made during the first quarter of the year. That, or maybe display orders made by customers who have signed up after receiving a flyer.
Do you think there is a geographical pattern to modern-day human migration? Do you ever wonder about the most common destinations of airplane travel in Europe? Or maybe about what percentage of flights are international? Even analyzing the local commute of everyday citizens can produce interesting results.
It took almost three years of waiting before we could attend the second Datafest in Hradec Kralove, but now we can say it was definitely worth waiting. The event is organized by BizzTreat, a company specializing on advanced data processing and analytics, and attended by variety of business and data analysts, top- to mid- management of wide range of
The rapid development witnessed in the field of IT over recent years has transformed the way businesses employ geographic information systems to handle and calculate catchment areas. Hand in hand with this progression, there has been an increase in the amount and variety of relevant data available to businesses. Yet it’s not so long ago that thes
The ongoing digitisation and widespread adoption of online shopping are informing how businesses make best use of their offline channels. Imagine brick-and-mortar stores being able to gather the same insights about customer behaviour that retailers gain from online shopping. This type of actionable data can empower retailers to create the optimum c
CleverAnalytics and Kebooka UK hosted the meet up full of data preparation, location intelligence, retail insights and case studies from retail. The meet up was hold on 5th of July 2018 in lovely place in Twitter UK venue in central London. We believe that all introduced topics can resonated with you. Because of it, we share the full presentation,
If you’re a strategic development director responsible for expanding your business, you’re probably looking for a new location right now. The number one question you need to ask is: “Where’s the best place to locate?” Finding the right answer is dependent on having the best tools at your disposal. But with so many different variables to c
Not content with relying on traditional bricks-and-mortar stores, savvy business strategists know that combining their offline and online sales and marketing channels is essential if they’re to increase their customers and drive business growth. Combining both is what’s known as omnichannel.