So why not leave the decision making only to numbers? Surely they can’t be biased. But they also miss something very important, the feeling in our guts. Only humans can take risks and calculated risks are risks nevertheless. We have that bit that takes things from good enough to extraordinary. We would like to praise all the experts taking risks and making the last step in decision making process. They deserve it. And if we can make it easier for them, our mission is complete.
For an inspiring talk about the value of leap of faith, watch Sebastian Wernicke on how to use data to make a hit tv show.
And if you want to be aware of the most common biases, read 20 cognitive biases that screw up your decisions.