A Map is Worth a Thousand Reports

Martin Tesar

As you may already know, we are building a platform for easy business data analysis. We visualize retail market data in a map to help you understand regional aspects of your business and simplify decision making.

Our visualization method, a map, was not chosen by coincidence. Roughly speaking, a map is a special kind of picture and we all know that a picture is worth a thousand words. Maybe even more than thousand. Headline of this article states, that we process visuals 60,000 faster than text. Amazing. Diving deeper into the content of the article we realize, that visuals not only helps us understand data faster, but also save the information to our long-term memory. They also affect us emotionally and heighten our creative thinking. Pretty strong reasons to push data into the picture rather than text. Look also into Lukáš’s recent LinkedIn post with a super simple summary of the article.


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