Is the Market “fished-out”? Find out the Real Market Potential

Martin Tesar
@mattes_cz

When you come to the pond, it is hard to see how many fishermen were here before you, and how many fish are still hiding under the surface. Fortunately, it is different for business. Show us your data and we will tell you how large your market share and potential is.

If creating a business plan was an elementary school subject, you would study market potential in the first grade. It indicates the number of (potential) customers for your product. To identify it you need to know your target audience and average turnover, that they will bring to your company account.