TETA was awarded the title of “Retailer of the Year“ five times (by GE Money) as well as the retailer with the highest footfall (by Incoma Gfk). The company distributes drugstore products to 5500+ stores and produces more than 300 products.
The main business questions that TETA needed to answer were focused on the optimization of their branch network and location planning for new openings both to optimize the performance and expand the business..
"We've seen Microsoft, SAP, GoodData but none of them provide such a deep insight. "
Chief Marketing Officer
TETA optimized the number of their stores, decreased innternal competition, achieved the planned coverage of the market and increased the ROI of marketing campaigns.
Drugstore chain TETA has a mature and highly adopted loyalty program with more than 2,000,000 members. Using transaction data from this program and combining it with the external demographic data, CleverAnalytics enabled TETA with the needed insight enriched with location context. The location analysis brought the following:
Retail network is like a living organism that reacts to even the smallest change in its surroundings. Thanks to CleverAnalytics, TETA's decisions are now driven by the most accurate data that is instantly updated and accessible online in an easy-to-understand map.