Retail

Drugstore Chain of 700+ Stores

TETA was awarded the title of “Retailer of the Year“ five times (by GE Money) as well as the retailer with the highest footfall (by Incoma Gfk). The company distributes drugstore products to 5500+ stores and produces more than 300 products.

CHALLENGES

Unoptimized Branch Network

The main business questions that TETA needed to answer were focused on the optimization of their branch network and location planning for new openings both to optimize the performance and expand the business..

  • What is the potential of a planned location?
  • What will be the impact on the current network if we open a new store at a certain location?
  • In which of the current stores should we invest and which calls for termination?
  • What is the pressure of internal and external competition in the given location (current and planned)?
  • Are there any white spots left on the map?
  • From where are our customers coming and who are they?
  • Are we distributing our flyers in an efficient way?
  • Does the redesign of stores increase footfall, customer loyalty, and the value customers bring?


<strong>David Vejtruba</strong><br>Chief Marketing Officer<br>TETA

"We've seen Microsoft, SAP, GoodData but none of them provide such a deep insight. "

David Vejtruba
Chief Marketing Officer
TETA

TETA optimized the number of their stores, decreased innternal competition, achieved the planned coverage of the market and increased the ROI of marketing campaigns.

SOLUTION

Location Context for Strategic Decisions

Drugstore chain TETA has a mature and highly adopted loyalty program with more than 2,000,000 members. Using transaction data from this program and combining it with the external demographic data, CleverAnalytics enabled TETA with the needed insight enriched with location context. The location analysis brought the following:

  • Catchment areas for stores and the entire network
  • Penetration and share of members of loyalty program
  • Market potential and market share of each store
  • Overlaps of own stores within the network
  • Market share of the network in various areas
  • Market potential of proposed location(s)
  • Increased return on investment on flyer distribution

RESULTS

Continuous Network and Direct Marketing Optimization

Retail network is like a living organism that reacts to even the smallest change in its surroundings. Thanks to CleverAnalytics, TETA's decisions are now driven by the most accurate data that is instantly updated and accessible online in an easy-to-understand map.

Data-driven decisions for branch network
Determination of real market potential and share
Increased ROI of flyer distribution

See Why Teta Is with Us

Try our solution for business intelligence on a map immediately and at your own using free trial instance solely dedicated to you or schedule 1-on-1 demo with one of our consultants tailored to your needs at your chosen time.