TETA is a drugstore chain of 700+ stores and was awarded the title of “Retailer of the Year“ five times (by GE Money) as well as the retailer with the highest footfall (by Incoma Gfk). At the same time, the company serves as a distributor of drugstore products to 5500+ stores and as a producer of more than 300 products.
The main business questions that TETA needed to answer were focused on the optimization of their branch network and location planning for new openings both to optimize the performance and expand the business. The following questions were not strongly supported by data and could not be easily answered:
"We've seen Microsoft, SAP, GoodData but none of them provide such a deep insight."
Chief Marketing Officer
TETA was able to optimize the number of their stores in the best locations, decreased innternal competition, achieved the planned coverage of the market and increased the ROI of marketing campaigns.
Drugstore chain TETA has a mature and highly adopted loyalty program with more than 2,000,000 members. Using transaction data from this program and combining it with the external demographic data, CleverAnalytics enabled TETA with the needed insight enriched with location context. The location analysis brought the following:
Retail network is like a living organism that reacts to even the smallest change in its surroundings. Thanks to CleverAnalytics, TETA's decisions are now driven by the most accurate data that is instantly updated and accessible online in an easy-to-understand map.
Based on this location analysis, TETA was able to optimize the number of their stores in the best locations, decreased internal competition, achieved the planned coverage of the market, and increased the ROI of flyer distribution–still one of the key marketing tools in retail.