Digital transformation is driving customers away from physical stores, yet the real-life experience only stores can offer is the key factor for why they will remain an important part of
an omni-channel strategy. Thousands of tools within the marketing technology landscape are here to help you analyze and optimize your website, advertising, or social media tactics using the latest technology.
Doesn’t your presence in the offline world, your branch network, deserve the same, cloud-based, big-data-ready approach? We at CleverAnalytics find
network optimization a highly complex task in which Network Directors should be supported by the latest technology.
Improving a branch network is an ongoing task for both Sales Network Managers and Expansion Directors. For them, the Holy Grail is to find out how to serve as many customers and prospects without unnecessary overlaps and preferably without any unwanted competition. The following challenges are frequently met on the quest for an optimized branch network.
CleverAnalytics combines your current customer with external socio-demographic data to provide an online market analysis report on an interactive map that allows you to:
A newly awakened competition, demographics changes, customer habits and preferences, and your own company strategic plans, all of these changes make the network optimization an on-going complex activity. Our aim is to make it as easy and straightforward as possible using CleverAnalytics mapping business intelligence solution.
Financial institutions, retail or restaurant chains streamline their access to customers by optimizing their branch network. A chain of pharmacies and our valued customer BENU are among those using
CleverAnalytis for continuous optimization.
The same data and logic for network optimization can be naturally reused in your business expansion plans for finding your next best location.
If you are optimizing your branch network for the most effective market operation why not use the data on the marketing side to increase the ROI of your print distribution?