BIG PICTURE

How Can We Optimize Our Branch Network for Maximum Performance?

Digital transformation is driving customers away from physical stores, yet the real-life experience only stores can offer is the key factor for why they will remain an important part of
an omni-channel strategy. Thousands of tools within the marketing technology landscape are here to help you analyze and optimize your website, advertising, or social media tactics using the latest technology.

Doesn’t your presence in the offline world, your branch network, deserve the same, cloud-based, big-data-ready approach? We at CleverAnalytics find
network optimization a highly complex task in which Network Directors should be supported by the latest technology.


CHALLENGES

6 Constraints on a Quest for an Effective Network

Improving a branch network is an ongoing task for both Sales Network Managers and Expansion Directors. For them, the Holy Grail is to find out how to serve as many customers and prospects without unnecessary overlaps and preferably without any unwanted competition. The following challenges are frequently met on the quest for an optimized branch network.


1
Existing voids in the network omitting market potential
2
Parts of the market being over-served due to overlaps disallowing profitability of branches
3
Unoptimized customer coverage
4
Inconsistency in the product portfolio and the targeted segment of customers
5
Inaccurately set branch KPIs through not knowing the real market potential and catchment areas
6
A wrongly prioritized expansion plan
OUR APPROACH

Top 9 Benefits of Network Optimization

CleverAnalytics combines your current customer with external socio-demographic data to provide an online market analysis report on an interactive map that allows you to:

  1. Identify branch network voids
  2. Find overlaps and reconfiguration opportunities, including acquisitions, branch closures and/or consolidations
  3. Prioritize and analyze expansion opportunities
  4. Reveal the impact of new openings by both your inner and outer competition
  5. Increase your customer base with appropriate market coverage
  6. Ensure consistency between your branch portfolio and the customer segments within the area
  7. Set up goals and KPIs for existing and/or proposed branch locations
  8. Identify branches under-performing relative to market potential and identify the most viable branch sites
  9. Find locations similar to your most viable branch sites

CONCLUSION

Continuous Optimization at Ease

A newly awakened competition, demographics changes, customer habits and preferences, and your own company strategic plans, all of these changes make the network optimization an on-going complex activity. Our aim is to make it as easy and straightforward as possible using CleverAnalytics mapping business intelligence solution.

Financial institutions, retail or restaurant chains streamline their access to customers by optimizing their branch network. A chain of pharmacies and our valued customer BENU are among those using
CleverAnalytis for continuous optimization.

Become King Arthur in the quest for an optimized branch network by taking the next step: start our free trial or schedule a personal 1-on-1 online demo.

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