The customer intelligence platforms collect and analyze data about customer behavior from disparate channels to support strategic decision making and improving the customer experience. We go one step further as we slice and dice your customer data onto a smart map, therefore, adding the customer location context to your current view of your customers.
By combining your data with an external data sources, such as personal and geographic demographics, CleverAnalytics doesn’t only answer the question WHERE, but also WHO are your customers? Knowledge of your customers’ purchasing power, housing, relation to your network, and other information helps you to complete your customer insight.
Customer insights are crucial for the decision-making process for all departments from marketing through sales to product management. The most common questions shared by multiple stakeholders are.
The CleverAnalytics platform combines your current customer information with external data to provide customer intelligence analytics displayed on a smart map that allows you to:
Customer driven data is the core of any customer intelligence platform. In CleverAnalytics, customer insights are enriching multiple views and reports–those that all of our customers benefit from. To name just two with a strong customer-oriented approach: Faircredit, a consumer finance provider and Česká spořitelna, an Erste Bank Group member.
Stop saying that your decisions are customer centric, take it for real and become a true customer intelligence insider. Enhance the knowledge of your customer base and get to know its context by taking the next step: start a free trial or schedule a personal 1-on-1 online demo.
Segmenting your customers helps to increase the efficiency of your marketing and sales efforts. Start with RFM segmentation based on how recently they purchased (Recency), how often they purchase (Frequency), and how much they spent (Monetary).
See how your current branch network’s performance addresses what you have revealed through customer intelligence analysis.