Think of the general Napoleon. Think of him managing the campaigns with hundreds of rows of data on paper in his hands. A map did the job better. A digital contextual map would have let him know climate differences and he would have done even better.
We believe that data combined, analyzed, and visualized on an easy-to-understand map is what brings winning strategies. A map that represents a common language for the CEO, CMO, CFO and VP of Sales, shortens their management meetings, and allows them to focus on crucial questions, the meaningful ones.
Digital transformation brought business data mapping and analysis from GIS experts to business users so they could leverage the power of mapping to solely focus on key business cases. The top challenges that business mapping software helps to overcome are as follows.
The rich customer location data needed for map data visualization used to be available only to the biggest of enterprises. The recent cloud and big data technologies have brought map visualization power to a wider market.
Hundreds of rows of data can be now replaced with a single map with multiple views, each based around and aimed at solving a particular business case. The fundamentals of CleverAnalytics’ smart map solution are:
CleverAnalytics visualizes previously combined data on a smart map with various business views giving you the big picture of your network, the context of data shown, and the ability to drill down to details as needed.
Become the one that turns complex business data into an easy-to-grasp and instantly accessible form serving different stakeholders within the company. Take the next step: start our free trial or schedule a personal 1-on-1 online demo.
Get an answer to the fundamental question of "Where Are My Customers Coming From?" by seeing your whole network in the context of the geo-location of your sales units.
The ability to combine external demographic and internal business data on a map allows you to determine accurately and easily the related metrics of marketing potential and share for each sales unit and the overall network.