BIG PICTURE

Are My Marketing Efforts Targeting the Right Place?

Personalization brings the right message to the right person at the right time, it is geomarketing that adds the right place to the necessary context. Even with the rise of hybrid models of purchasing, a place that is convenient for consumers to access remains an indivisible part of the four Ps of your marketing mix.

Geomarketing software is used for planning, analyzing and conducting marketing strategies and finds its power in sales, marketing, reporting, and expansion planning.


CHALLENGES

Digital Marketing Enhanced with Geomarketing

Digital transformation embraces geomarketing in various aspects of marketing. Geomarketing now supports marketers in overcoming their strategic challenges and in increasing customer experience in several fields.


1
Analyzing and visualizing customer behavior
2
Expansion planning for new stores and territories
3
Optimization of the sales territory network
4
Personalization based on location
5
Managing campaigns based on: 1) the real catchment area, 2) the market potential of the area, 3) target group localization
6
Instant campaigns based on: 1) real-time location, 2) proximity basis (geofencing), 3) competitor location (geoconquesting)
OUR APPROACH

CleverAnalytics as Geomarketing Software

There are certain perquisites to leveraging the full potential of geomarketing. The basic level in CleverAnalytics compromises of the following:

  1. A full overview of your sales network
  2. Determination of your real catchment area
  3. The market potential and share of each area
  4. Geographical segmentation of your customers
  5. An overview of overlaps with inner and outer competitors

Market and customer insights provided by the CleverAnalytics geomarketing cloud give you the necessary context for your decision-making process in successful business strategies:

  1. Expansion planning
  2. Optimization of your print-marketing campaigns distribution
  3. Optimization of your sales territories (virtual places)
  4. Optimization of your network (physical places)
  5. Setting real condition-based quotas

CONCLUSION

The Where Factor

Broaden your customer experience maturity by adding the "where" factor, which often also influences the "what" of your marketing initiatives. See how geomarketing finds its many uses– from effective flyer distribution to sales territory optimization–among all our valued customers.

Become a hero with multiple geomarketing super powers by taking the next step: start our free trial or schedule a personal 1-on-1 online demo.

Geomarketing Related

Market Potential and Share

Market Potential and Share

See how marketing and sales efforts are aligned through the metrics of market potential and market share.

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Customer Intelligence

Customer Intelligence

Get the answer not only for the question WHERE, but also WHO are your customers. Become a true customer intelligence insider.

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