Personalization brings the right message to the right person at the right time, it is geomarketing that adds the right place to the necessary context. Even with the rise of hybrid models of purchasing, a place that is convenient for consumers to access remains an indivisible part of the four Ps of your marketing mix.
Geomarketing software is used for planning, analyzing and conducting marketing strategies and finds its power in sales, marketing, reporting, and expansion planning.
Digital transformation embraces geomarketing in various aspects of marketing. Geomarketing now supports marketers in overcoming their strategic challenges and in increasing customer experience in several fields.
There are certain perquisites to leveraging the full potential of geomarketing. The basic level in CleverAnalytics compromises of the following:
Market and customer insights provided by the CleverAnalytics geomarketing cloud give you the necessary context for your decision-making process in successful business strategies:
Broaden your customer experience maturity by adding the "where" factor, which often also influences the "what" of your marketing initiatives. See how geomarketing finds its many uses– from effective flyer distribution to sales territory optimization–among all our valued customers.
See how marketing and sales efforts are aligned through the metrics of market potential and market share.
Get the answer not only for the question WHERE, but also WHO are your customers. Become a true customer intelligence insider.