Revealing the market potential and share through their analysis is the first and key part of setting and following a marketing and sales strategy for your network. The success of even the best product, service or location is limited and often also fails with an insufficient total addressable market(=number of customers you want to reach with your offer).
Knowing the real market potential and share drives the right business decisions–from effectively distributing resources among your network, through a fair evaluation of store performance, to a higher ROI of your marketing campaigns.
An absence of determining and continuously updating the real metrics of marketing potential and share on all levels of your sales network keeps you lost in the dark with market data, leading to the following issues:
CleverAnalytics determines market potential and share and displays them on a smart map in the Market Potential report and the unique Exposure Index showing the level of exposure for each location. Your business data outlines the real catchment areas that are combined with the most recent external demographics data, providing you with the following:
CleverAnalytics brings marketing potential analysis for your current total addressable market as well as for the planned locations. Market potential and market share metrics are included in the multiple business views of CleverAnalytics, however, two views are strictly devoted to market potential: the Market Potential Overview and Exposure Index.
Even if the decision to chose our product was primarily driven by a different feature, such as location planning or geomarketing, the market potential view was the top used report among our valued customers.
Become a respected expert of your network performance, ready to bring the light to darkness of market data at any time, by taking the next step: start our free trial or schedule a personal 1-on-1 online demo.
Defining the market potential and share allows you not only to benchmark your network and better plan your sales territory, but also see how your metrics comparison with your competition.
Your network might be not be fully using your market potential or it might be using it ineffectively with overlaps of sales units that call for network reconfiguration. See how to optimize your network!